Articles

8 Most Important Types of Keywords forSEO

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects. [photo1]

1. Seed ke...

Mar 2023

Netflix Cracking Down on Password Sharing in Four More Countries, Including Canada

Netflix today announced an expansion of its crackdown on password sharing, with the streaming service putting a stop to multi-household account use in Canada, New Zealand, Spain, and Portugal.Canada -...

Twitter has launched 3 new ad targeting options

Twitter has just launched new ad targeting options, including a new 'Conversions' objective they originally announced back in August.
The new 'Conversions' objective. Advertisers a...

Hour and date dimensions now available in GA4

Google has just added hour and date dimensions for Google Analytics 4.
A dimension is an attribute of your data. It describes your data and it's usually text as opposed to numbers. An example of a ...

3 new Google reporting columns for conversions

Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under.
...

How to tell if you’ve been hit by an algorithm update

The news of a Google algorithm update rolling out can be concerning for SEO practitioners. Shifts in the search landscape are inevitable, and as SEOs, we must always be ready to face them.
When you...

Google Analytics 4: A guide to the Traffic Acquisition Report

After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go to get the data you need. Maybe you'd even consider yourse...

An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.
Some people may already know exactly what they need and search for that on Google. Othe...