TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers.How it works. The new feature, which is still in...
Google and Microsoft have forced marketers away from manual controls in favor of automation.Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce....
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this ye...
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. The new format, tentatively named t...
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...
Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced.There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gas...
Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge on their ...
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations.How it works.
Feb 2023
Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data:Data quality icon at the individual card lev...
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it's still a very difficult campaign type for lead gen accounts.The funnel-driven nature of...
Facebook has just launched an updated version of its "Why am I seeing this ad?" tool which now includes information on how they use machine learning to deliver ads. The tool will provide information o...
With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a...