[photo1]David NieldYour devices and apps really, really want to know where you are--whether it's to tell you the weather, recommend some restaurants you might like, or better target advertising a...
Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features inclu...
Google's Privacy Sandbox initiative began with the intent to create technology to protect people's privacy. Part of that initiative was to reduce cross-site and cross-app tracking by eliminating third...
Everyone's talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic.
The loss of third-party cookies impacts all advertisers and...
Google is making it easier to reject all cookies on search and YouTube in Europe. These changes will begin in France before expanding to the European Economic Area, the UK and Switzerland.
Visitor...
The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy.
However, advertisers will lose critical performance signals - measurement...
First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of the cookie, but that can take different forms and require dif...
To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work.
My main judging criterion was how each search engine fared in its ...
30-second summary:
Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social
But how will third-party cookie depr...
30-second summary:
In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party c...