Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let's see what's new.New Features:File support for ima...
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interestProduct-level reporting and data...
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing.Depreciation and sunset timetable....
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, wit...
Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spe...
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results.
As I wrote in a...
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30-second summary:
Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos
In fact, these teams and channels mostly work on their own in silos...
Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campa...
In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app.
Availability. TikTok officially...
Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let's take a look.
Asset library
The new version includes added support for enhan...
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year.
How it works. ...
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video...
Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads.
Let's dive in.
1. Credit card ads
Credit card ads were launched last year to adve...
Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advert...
Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset ...
Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artifi...
Let's run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now):
On the client side, a main point of contact is relatively ne...
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns.
Sounds familiar. If the new...
From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibi...