Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let's see what's new.New Features:File support for ima...
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interestProduct-level reporting and data...
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for adver...
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this ye...
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing.Depreciation and sunset timetable....
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it's still a very difficult campaign type for lead gen accounts.The funnel-driven nature of...
Safety advocacy group The Dawn Project is taking its campaign to ban Tesla's Full Self-Driving (FSD) system to the Super Bowl.The 30-second ad, which is broadcasting to millions of football fans in Wa...
Nearly 11,000 websites in recent months have been infected with a backdoor that redirects visitors to sites that rack up fraudulent views of ads provided by Google Adsense, researchers said.All 10,890...
Security researchers say they have recently observed a Russian hacking crew, who were behind the destructive WhisperGate malware cyberattacks, targeting Ukrainian entities with a new information-steal...
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, wit...
Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spe...
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results.
As I wrote in a...
Amazon is deepening its ties to hit Dungeons & Dragons actual play series Critical Role, entering a multiyear deal with the growing role-playing content empire that will see any new adaptations spring...
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30-second summary:
Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos
In fact, these teams and channels mostly work on their own in silos...
Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campa...
In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app.
Availability. TikTok officially...
Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let's take a look.
Asset library
The new version includes added support for enhan...
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year.
How it works. ...
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video...