The US Commodity Futures Trading Commission (CFTC) yesterday sued Binance, the world's largest cryptocurrency exchange, saying the company and its founder, Changpeng Zhao, are charged with "willful ev...
Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let's see what's new.New Features:File support for ima...
If your parents are "active seniors" spending their golden years taking helmet-less bike rides together like the smiling silver foxes in the above stock image, you're probably not concerned with how t...
The Soviet Union created the Baikonur Cosmodrome in 1955 to serve as a test site for intercontinental ballistic missiles. A few years later it became the world's first spaceport with the launch of the...
Sam Bankman-Fried received about $2.2 billion in payments and loans from FTX entities, mainly from Alameda Research, FTX and its affiliated debtors said yesterday. Bankman-Fried's fellow executives re...
After a former town employee of Cohasset, Massachusetts, was accused of stealing thousands of dollars in electricity from a local middle/high school to operate a secret cryptocurrency mine in a seemin...
Binance will stop offering its wallet and other tech services that it provided to WazirX, escalating tension with the Indian crypto exchange that it once sought to acquire.
The world's largest cryp...
As the new year approaches, many of us are thinking of moving into a new role or career in 2023. It's an exciting time to try something new. But, don't let the labor shortage fool you, the job market ...
Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let's take a look.
Asset library
The new version includes added support for enhan...
Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset ...
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Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy ...
A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources:
Landing page...
Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types.
Script limitations.
Sep 2022
A Content Engine that Drives Revenue -- Whiteboard Friday
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz....
You've set up your Performance Max campaigns and maximized the data and insights. Now what?
Your primary goal with Performance Max is to enable the algorithm to do its job well.
Like most things...
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Performance Max campaigns from Google are causing quite the stir in the advertising world. It's one of the fastest major launches we've seen, with the product going from general availabili...
Developers take note. Google Ads just announced v11 of their API.
What's new. This version includes updates to the following client codes:
Campaign performance max upgrade statu...
The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and ...
Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign gro...
Google has shared additional insight on how advertisers can help steer their most recent Google Ads campaign type, Performance Max. A Google spokesperson gave Search Engine Land additional clarity aro...